Fullord: the excellence of jewelry in Geneva
In the heart of Geneva, the Fullord boutique represents an icon of luxury and exclusivity, a reference point for lovers of high-end jewelry. For this prestigious establishment, To Be Packing created a display set-up designed to enhance the elegance of the jewelry, both in the exterior windows and in the refined interior counters.
The displays, upholstered in beige Ultrasuede, embody the sophistication of the brand, integrating perfectly with its visual identity. Every detail was designed in collaboration with the client to fit harmoniously with the pre-existing display cases. For the central showcases, we chose necks from the Classico collection, ideal for highlighting fine pieces, while for the side showcases we distributed individual display elements that ensure an elegant and varied arrangement.
The exterior display cases, characterized by their imposing height, were embellished with necks over 60 cm high, designed to capture attention and enhance the brilliance of Fullord creations. In the interior counters, we instead used the Portofino collection, known for its modularity and perfect for low spaces, combining functionality and aesthetics.
The result is a display environment that reflects Fullord's excellence and luxury, turning each piece of jewelry into a work of art.
