Paul Morelli: essential elegance in the heart of New York City
Paul Morelli's boutique in New York represents the perfect balance between luxury and minimalism. A sophisticated, clean and essential environment, where attention to detail and care for design come together to enhance the extraordinary beauty of the jewelry on display.
For this refined jewelry store, To Be Packing created custom displays made of ice white Alcantara, a fine and pure material that reflects the brand's identity. Each solution was developed in collaboration with the client to integrate seamlessly with the pre-existing display cases and enhance the jewelry on display.
In the central showcases, necks from the Sospiro collection provide elegant and functional support, while individual display elements create harmony in the wall display cases. Exterior display cases are enhanced by magnetic backs with repositionable pads, allowing unique flexibility in the arrangement of pieces.
For interior counters, the Portofino collection with its modularity proves to be the ideal choice, complementing a space that invites visitors to discover the excellence of Paul Morelli jewelry in an elegant and refined setting. A boutique that transforms the essential into pure luxury.
